digital marketing
Marketing Coordinator - Screencastify
Social Media and Customer Service Manager - Stroke of Beauty
Managed social media platforms; Instagram, Facebook, and YouTube
Created content for social media channels, such as images, videos, and more
Created and managed social media calendar Edited videos for YouTube channel and post with best SEO that increased brand growth and awareness
Worked directly with influencers to amplify their voice and increase brand awareness
Packed PR mailers to be sent to large and micro influencers
Responded to customer service inbox regarding product issues, returns, customer questions, and shipping questions
Copywriting for emails and social posts Worked directly with graphics team to create emails to be sent out to mailing list
Social Media manager - Sears holdings co (shop your way)
Developed strategic social media growth plan that led to an increase of Facebook followers 12.7%, Instagram followers by 9.5%, Twitter following by 1% and an increase of Facebook engagement by 600%, Instagram engagement by 400%, and Twitter engagement by 76% in 13 weeks
Facilitated and hosted Facebook live that increased brand awareness, engagement, and sales
Worked alongside strategy, communications, research and sweepstakes departments to cross-promote offerings, knowledge, and interesting year-round content
Led social media team to create interesting, engaging posts across all social media platforms (Twitter, Facebook, Instagram, and YouTube) Cultivating a shared vision across departments on paid social media initiatives that drove conversions and click-throughs
Developed best practices for social media that ensured content could be created at all Shop Your Way in-person events
Directed creative agency for production of social media graphics and videos
Trained and monitor team of social moderators
Template design for graphics
Managed social media content calendar
Social Media Specialist - Beacon lane wedding invitations
Worked with founders to collaborate on growth marketing ideas for Pinterest, Instagram, and Facebook that sparked awareness of business and offerings
Analyzed data from social media platforms and determined best marketing strategies
Developed video content to be shared across platforms for paid and organic content sharing
Copywriting for blog and optimized blog for best SEO search
Independently wrote copy for emails and social posts
Developed and executed plan that increased email list, social media following, and company sales
Social Media Coordinator - AMericas’ SAP users’ group (ASUG)
Coordinated daily social media actives, calendar, and schedule for Twitter, Facebook, Instagram, and YouTube
Collaborated with full marketing team to promote events, call for speakers, and other company promotions Implemented and led strategies that made a direct impact to social growth with an increase of 22% on Twitter, 14% on Facebook, 28% on LinkedIn, and 28% on YouTube in 12 months
Planned and led on-site social media campaigns
Provided educational social media materials to company volunteers and staff in the form of newsletters and presentations
Gathered monthly analytics reports with chosen KPI's and dive deep into the who, what, and where of social media
Social Media point of contact for 400 ASUG volunteers and SAP users
Create best practice guidelines for social media
Develop full scope social media campaigns for on-site events that increased social media following and event attendance
Present social media best practices at in-person events and through webinars
Completed video script writing, video shot list, video layout, video voice over, worked directly with editors and graphic design team
