Brittany A Social Media Work — beautywithbrittanyxo

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While at Americas’ SAP Users’ Group I implemented and led strategies that made a direct impact on social growth. There was an increase of 22% on Twitter, 14% on Facebook, 28% on LinkedIn, and 28% on YouTube in 12 months. Implemented growth plan which had a direct impact on referral traffic to website - Twitter 49.87% increase, Facebook 242.42% increase, LinkedIn 31.81% increase from December 2015-December 2016. I coordinated daily social media activities, calendar, and schedule for Twitter, Facebook, Instagram, Snapchat and YouTube. My role included collaborating with a full marketing team to promote events, call for speakers, and other company promotions. During my time at ASUG I provided educational social media materials to company volunteers and staff in the form of newsletters and presentations. I would gather monthly analytics reports with chosen KPIs and dive deep into the who, what, and where of social media. As the Social Media Coordinator I was the social media point of contact for 400 ASUG volunteers and SAP users. I created the brand's first ever best practice guidelines for social media. A part of my role there I enjoyed most was developing full scope social media campaigns for on-site events that increased social media following and event attendance and presenting social media best practices at in-person events and through webinars.

POSTS

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Social Media at SAPPHIRE NOW + ASUG Annual Conference

I presented a session at SAPPHIRE NOW + ASUG Annual Conference 2016. This session was titled How to Get Noticed on Social Media. I planned and hosted this session. Attendees could see this session listed in the app alongside other sessions available to attendees at the conference. This presentation was given as a unique value add for ASUG volunteers and conference attendees. While I worked with the volunteers throughout the year it came to my attention they were looking for clarity in relation to social media. This presentation was in addition to year round guidance the volunteers received while I was with the company.

DATA

Each month I collected social media analytics and contributed to a Digital Dashboard that was presented to the CEO and VPs. This dashboard was a collection of digital data such as follower engagement, impressions, popular content, reach, referring traffic, total clicks, unique clicks, bounce rate, delivered, and exit rate. Based on this data I would plan and lead year-round social media content creation and campaigns for on-site events.