Screencastify

content

During my time at Screencastify, I led a remarkable surge in website sessions over the course of 90 days. Notably, there was an 89% surge in sessions attributed to YouTube, 64% via Facebook, 60% through X, 33% via Instagram, 26% via LinkedIn, and a substantial 98% through Instagram Stories. Additionally, website page views saw a significant uptick over the same period, with increases of 54% via YouTube, 10% through Facebook, 12% via X, 74% via Instagram, 15% through LinkedIn, and an impressive 58% through Instagram Stories.

Playing an integral role within our marketing team, I take immense pride in the exceptional social media strategy we've meticulously crafted. My focus on content creation, promotion, and engagement, has culminated in the development of captivating and pertinent posts that deeply resonate with our target audience. In close collaboration with our highly skilled graphic designer, I've meticulously orchestrated the planning and approval of images and media to enhance our social media endeavors.

My contributions of valuable written content to the company website have further solidified our professional image. In aggregate, these dynamic social media initiatives have played a pivotal role in bolstering brand visibility, nurturing engagement, and achieving commendable outcomes for the project.